JAPAN-Despite natural disasters affecting travel into Japan earlier this year, Qantas’ head Alan Joyce has reaffirmed the carrier’s commitment to launch Jetstar Japan in the coming year, with expectations it may out-perform Jetstar Australia.
Speaking at the ATEC’s 2011 Meeting Plan Conference in Sydney earlier this week, Mr Joyce explained that the low-cost brand has been a “great achievement for an Aussie airline” and expects the cheaper model to perform well in the Asian country.
Having already been named one of the top brands in Japan last year, the airline’s head said proved “this [Jetstar] has the potential to be bigger than Jetstar in Australia”.
“We’re in a position for an Australian airline to already be recognised as one of the top brands in such an important market,” he told attendees.
Working with Japan Airlines to launch the brand next year, Mr Joyce said the low-cost carrier would commence with 24 aircraft and explained international services would commence within the first and will include key destinations including China and Southeast Asia.
Mr Joyce stressed that while the “Qantas Group will always call Australia home” the carrier will continue to look for opportunities outside of the country to “attain new customers”.
He noted that with 16 percent of the world’s middle class expected to be in Asia within the next 20 years, the region was vital to the carrier’s growth.
“Whatever happens in the financial markets over the coming weeks and months we know that Asia will continue to play a large part in global economy and a bigger role in the world,” the Australian flag carrier’s head said.
“It is already the world’s largest, fastest growing and most profitable aviation market.
“We have a historic opportunity to position Australia’s two great airline brands Qantas and Jetstar in Asia and create a funnel to bring more visitors into Australia and we are increasingly getting invitations from potential Asian partners to bring in our Asian aviation experience into this exciting market place.”
Other advancements into the region include the addition of a premium carrier in either Singapore or Malaysia.
Mr Joyce said offering both the low-cost and business model in the region would help create “tremendous potential” to attract “premium, business and leisure visitors to our shores”.
Speaking at the ATEC’s 2011 Meeting Plan Conference in Sydney earlier this week, Mr Joyce explained that the low-cost brand has been a “great achievement for an Aussie airline” and expects the cheaper model to perform well in the Asian country.
Having already been named one of the top brands in Japan last year, the airline’s head said proved “this [Jetstar] has the potential to be bigger than Jetstar in Australia”.
“We’re in a position for an Australian airline to already be recognised as one of the top brands in such an important market,” he told attendees.
Working with Japan Airlines to launch the brand next year, Mr Joyce said the low-cost carrier would commence with 24 aircraft and explained international services would commence within the first and will include key destinations including China and Southeast Asia.
Mr Joyce stressed that while the “Qantas Group will always call Australia home” the carrier will continue to look for opportunities outside of the country to “attain new customers”.
He noted that with 16 percent of the world’s middle class expected to be in Asia within the next 20 years, the region was vital to the carrier’s growth.
“Whatever happens in the financial markets over the coming weeks and months we know that Asia will continue to play a large part in global economy and a bigger role in the world,” the Australian flag carrier’s head said.
“It is already the world’s largest, fastest growing and most profitable aviation market.
“We have a historic opportunity to position Australia’s two great airline brands Qantas and Jetstar in Asia and create a funnel to bring more visitors into Australia and we are increasingly getting invitations from potential Asian partners to bring in our Asian aviation experience into this exciting market place.”
Other advancements into the region include the addition of a premium carrier in either Singapore or Malaysia.
Mr Joyce said offering both the low-cost and business model in the region would help create “tremendous potential” to attract “premium, business and leisure visitors to our shores”.
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