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Wednesday, July 25, 2012

Liverpool FC Declares Garuda Indonesia Official Airline Partner

Britain’s Liverpool announced on Thursday that it had inked a deal with Indonesian national flag carrier Garuda Indonesia making it the football club’s "Global Official Airline."

Liverpool said in a statement published on its website, liverpoolfc.com, on Thursday that the new “fantastic” partnership was set for three years and that Liverpool tapped the opportunity because of Indonesia’s “rapidly growing economy which the Club has great affiliation with and where we hope to hold next year’s pre-season tour.”

“Liverpool Football Club has a huge international following and we are looking forward to working with Garuda Indonesia across many markets in order to capitalize on their rapid growth,” Liverpool FC managing director Ian Ayre added.

“It is an honour for us to be associated with a brand that has become a leading player in global aviation, and in particular, a brand that has its base in a region where we enjoy such a passionate fan base,” he went on.

Garuda president director Emirsyah Satar, meanwhile, was quoted as saying in the same statement that the partnership was expected to provide Garuda with “great exposure in international markets,” given Liverpool’s huge fan base all over the world.

Emirsyah was in London on Thursday, also to attend the Farnborough International Airshow.

The announcement came following a filing at the Indonesian Stock Exchange (BEI) on Wednesday saying that Garuda signed a partnership with Liverpool and the Athletics Grounds Limited — a sports stadium in North Ireland — on June 9.

The agreement grants Garuda the titles of “Official Partner of Liverpool Football Club”  and the “Official Global Airline Partner of Liverpool Football Club."

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