737 MAX Logs First Firm Order from Launch Customer Southwest Airlines

-- Southwest orders 150 737 MAX airplanes and 58 Next-Generation 737s

-- Southwest becomes launch customer; scheduled to take first 737 MAX delivery

-- Largest firm order in Boeing history

DALLAS, Dec. 13, 2011 /PRNewswire/ -- Boeing (NYSE: BA) and Southwest Airlines today announced a firm order for 150 fuel-efficient 737 MAX airplanes. Southwest is the first customer to finalize an order for the 737 MAX and becomes the launch customer for the new-engine variant. The Dallas-based carrier also ordered 58 Next-Generation 737s.

The firm order is the largest in Boeing history both in dollar value, nearly $19 billion at list prices, and the number of airplanes. It supports Southwest's initiative to modernize its all-Boeing fleet, the world's largest fleet of 737s. As the 737 MAX launch customer, Southwest will take delivery of the first airplane when it enters service in 2017.

"Southwest is a special Boeing customer and has been a true partner in the evolution of the 737," said Boeing Commercial Airplanes President and CEO Jim Albaugh. "Throughout our 40-year relationship, our two companies have collaborated to launch the 737-300, 737-500 and the Next-Generation 737-700 – affirming the 737 as the world's preferred single-aisle airplane. As launch customer for the 737 MAX, Southwest, Boeing and the 737 continue that legacy."
The 737 MAX is the new-engine variant of the world's best-selling airplane and builds on the strengths of today's Next-Generation 737. The new-engine variant, powered by CFM International LEAP-1B engines, reduces fuel burn and CO2 emissions by an additional 10-12 percent over today's most fuel-efficient single-aisle airplane. It will have the lowest operating costs in the single-aisle segment with a 7 percent advantage over tomorrow's competition.

"Today's environment demands that we become more fuel efficient and environmentally friendly, and as the launch Customer of the Boeing 737 MAX, we have accomplished both," said Gary Kelly, Southwest Airlines Chairman, President, and CEO.

"We are teaming up with our friends from Boeing to lead the industry in a way that makes both our shareholders and our Customers proud to associate with Southwest Airlines. Today's announcement will allow us to maintain our position as a low-cost provider in the years ahead."

This order continues the growing momentum for the 737 MAX. With the Southwest order, the 737 MAX has orders and commitments for more than 900 airplanes from 13 customers, while the Next-Generation 737 family has won orders for more than 6,600 airplanes and Boeing has delivered more than 3,800.

source: boeing.com

Boeing 747-8 Intercontinental Receives FAA Certification

Boeing's newest passenger airplane on track for delivery in early 2012

 

EVERETT, Wash., Dec. 14, 2011 /PRNewswire/ -- Boeing (NYSE: BA) received certification for the new 747-8 Intercontinental from the U.S. Federal Aviation Administration (FAA). Certification clears the way for delivery of the new airplane early next year.

The FAA presented Boeing an Amended Type Certificate (ATC) and the amended Production Certificate for Boeing's newest passenger airplane, the 747-8 Intercontinental Wednesday. The European Aviation Safety Agency (EASA) is expected to issue its ATC for the airplane Thursday. Boeing received its FAA and EASA certificates for the 747-8 Freighter in August.

"This is a great achievement for Boeing and for the 747-8 program," said Jim Albaugh, president and CEO, Boeing Commercial Airplanes, "We look forward to delivering this fabulous airplane to our customers."

The certificates validate that the design of the 747-8 Intercontinental is compliant with all aviation regulatory requirements and the production system can produce a safe and reliable airplane, conforming to the airplane's design.

"Soon people around the world will fly on the newest 747," said Elizabeth Lund, vice president and general manager, 747 program. "This is a great day for our customers and for a team that has worked incredibly hard to certify the newest version of the Queen of the Skies."

The 747 program is now in the final stages of preparing to deliver the first 747-8 Intercontinental early next year. 

The 747-8 Intercontinental provides double-digit improvements in fuel economy and carbon emissions per passenger and generates a 30 percent smaller noise footprint than the 747-400. The new 747-8 Intercontinental features a new wing design and an upgraded flight deck and applies 787 Dreamliner inspired interior features including a new curved, upswept architecture giving passengers a greater feeling of space and comfort.

Source: Boeing.com

Boeing Unveils First 787 to Enter Service for Japan Airlines

Dreamliner will be used for airline's new Tokyo Narita-Boston route

EVERETT, Wash., Dec. 14, 2011 /PRNewswire/ -- The first Boeing (NYSE: BA) 787 Dreamliner to enter service for Japan Airlines (JAL) rolled out of the paint hangar last night. The airplane's livery features the iconic new brand mark on its tail and underscores the airline's commitment to provide the highest level of service to customers and contribute to the advancement of society. The logo is a distinct symbol of the airline which was the first Japanese carrier to fly internationally from Japan since 1954.

Source: The Boeing Company

PHOTO: JAL’s First Boeing 787 Dreamliner in New Livery (updated)

HI RES IMAGE (click for larger). JAL's first Boeing 787 rolls out of the paint hangar in new livery. Photo by Boeing.

From Boeing’s press release: “The first Boeing (NYSE: BA) 787 Dreamliner to enter service for Japan Airlines (JAL) rolled out of the paint hangar last night. The airplane’s livery features the iconic new brand mark on its tail and underscores the airline’s commitment to provide the highest level of service to customers and contribute to the advancement of society. The logo is a distinct symbol of the airline which was the first Japanese carrier to fly internationally from Japan since 1954.”

This is the new livery that JAL first premiered on one of their Boeing 767s back in March 2011 and was shown off in drawings in January 2011. JAL already had multiple 787 Dreamliners painted in their older livery at Paine Field and it was assumed that they would be re-painted in the new livery before delivery.

The resurrection of the crane is to match the airline’s, “new philosophy and corporate policy which underscore the company’s re-commitment to provide the highest levels of service to customers and to raise its corporate value in order to contribute to the advancement of society.”

I have seen the livery in person a few times now on 767s and 737s and I have to say I am still not a huge fan of it. I am okay with simplicity and I realize this is a cultural thing with connecting with the airline’s roots, but give me a swooping cheatline or something. Although it does look better on the 787 vs the other aircraft I have seen.

What do you think of the new JAL livery on the Boeing 787 Dreamliner?

source: http://blog.seattlepi.com/airlinereporter/2011/12/14/photo-jal%E2%80%99s-first-boeing-787-dreamliner-in-new-livery-updated/